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The platform is rolling out a updated setting that enables them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This initiative comes as the company revealed that it currently hosts in excess of 1 billion AI-generated clips.

Testing and Rollout

This change is undergoing trials over the next few weeks before a widespread rollout. This advancement aligns with a surge in content created by AI, spurred by recent content generation software.

The Broader AI Trend

It has been noted that approximately one in 10 of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A considerable share of this output is deemed “AI slop”, a label for substandard, bulk-generated content that is often absurd or dreamlike.

Our research shows that a lot of users like content produced via AI tools, ranging from AI artwork to science explainers, and we want to give people the option to increase or decrease of that, according to their own choices,” commented a spokesperson.

AI on the Platform

The service disclosed that there are currently 1.3bn videos on its network tagged as artificially created. Overall, more than 100 m media items are submitted to the platform each day, making AI-generated material a relatively small portion of its overall inventory.

How to Adjust Settings

Users will be in a position to limit or boost the amount of AI-generated videos they watch by using the content preference option in the platform and choosing “AI-generated content”. Further subjects that currently be adjusted under the tool include politics, fashion, beauty, and movement.

Content Labeling and Policies

TikTok’s policies require users to label “realistic” artificially created content, and it forbids malicious AI impersonations of public figures or crisis events. Any realistic AI video that is not labeled can be removed under its community policies.

Additionally, the service will now attach an artificially created tag to content made using its own AI tools, or flagged by an collaborative effort for identifying AI-generated material. This action is intended to deter users from attempting to bypass the tagging system.

Educational Initiatives

The company is furthermore introducing a two million dollar educational fund for professionals and groups to develop educational content about using AI responsibly. This project will benefit educational bodies focused on training coding and technology.

Moderation Strategy

The platform has defended its safety measures, during controversy over proposals to cut jobs for hundreds of review team members in Britain. The company is planning to eliminate hundreds of positions in its trust and safety team in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.

A senior executive stated that people-led review would still have a role, but automated tools can protect employees by filtering out the most distressing content before it is viewed by people. The platform reported a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to the use of its automated systems.

We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”