The Cadillac F1 team Adopts NASA Playbook to Build Squad from Nothing for Melbourne Grand Prix.

Approximately twelve months in the past at the Vegas Grand Prix, Cadillac were at last given the go-ahead as Formula One’s latest participant for the 2026 season. Building the team from nothing has entailed a hectic work rate that the principal, Graeme Lowdon, has compared to the Apollo program. As the sport converges on Las Vegas this weekend, the team understand the deadline is approaching.

The Race Against Time to Melbourne

At the season finale of the season to be held in the United States, with just over 100 days to go before they make their debut for the first time in Australia at the 2026 opener, the Cadillac F1 project have advanced rapidly but, in what must seem like a sisyphean challenge, they are aware there will not be sufficient time.

The technical director, Nick Chester, became part of the embryonic operation in March 2023 not long after it was established, when the team were without even an approved entry. He has been at its core since then and has a knowing grin when reflecting on the journey.

“You might get five minutes reflecting at what you’ve done and go: ‘Incredible, isn’t this fantastic what we’ve done in a short three-year period,’” he notes. “Then the following moment you think: ‘Well, there is still quite a lot to do.’”

A Unique Challenge

The CTO achieved victories at the Renault team in Alonso's victorious campaigns of the mid-2000s and was in command of technical development at the new Mercedes-Benz Formula E team, but nothing has been quite like the challenge of launching the quintessentially American Cadillac name, a works entry backed by the owner, General Motors Corporation, into F1.

“Creating an Formula One team from nothing, when are you ever going to get a chance to do that?” he observes. “There's nothing comparable. In an existing team you won't have the possibility to change cultural approach.”

With each passing day that elapses thoughts are sharper on the impending critical moment in Australia and targets are being set realistically.

“It's reasonable to expect that any incoming team entering the sport is likely to start at the back but just making it to the starting line will be an achievement in itself,” the team principal commented this year and while Nick Chester echoed this he believed the organization had a statement to make as well.
“The first thing we intend to prove is that we belong on the grid,” Chester explains. “In order that we turn up and we function efficiently. We aim to demonstrate that we are a serious contender doing the correct procedures on the circuit. When we prove that we are a legitimate team, then we want to show improvement from there on.”

Racing Talent and Recruitment Push

In the summer they recruited Checo Pérez and Valtteri Bottas as their pilots for 2026, a pair distinguished for their vast knowledge in operating at the front in two championship-winning squads, Red Bull Racing and the Mercedes team, and Bottas echoed the sentiment of combative optimism.

“Certainly, we’re realistic,” he commented. “There’s going to be a mountain of work to do, and we expect most likely a challenging beginning, because it is F1. But we aren't joining to remain at the rear. In my view with this structure, with this team, these personnel, it's entirely possible we won't be able to advance swiftly up to the pace and enjoy some success.”

To that end hiring has been in full swing, with employees now at over 400 and scheduled to hit the goal of 600 members quickly. Complementing their existing facility at the UK base, the team are in the phase of building an headquarters at Fishers, Indiana in the Indianapolis area and there is the General Motors facility in Charlotte, where they are building the center to build the power unit, planned for 2029 – in the meantime they will use Ferrari engines – and the aerodynamic facility in Cologne. It is a sophisticated organisation, at odds with the direction in F1 for increased consolidation, and has led to the new cultural approach to which the CTO referred.

Space Mission Model

“We've drawn heavily from the Apollo project,” said the team principal shortly before the British GP in the summer. “We are pragmatic, we know how difficult it is. The schedules, they’re super, super, super short. Alright, we’re not putting a man on the moon, but it can seem that way.”

So they have implemented, rather than the usual hierarchical system, a flat management structure similar to that of the space agency's, where there were a assortment of Apollo teams all focusing on various components of the mission at a variety of locations.

“In a system where you follow a protocol where a challenge emerges and they report it to their supervisor, that supervisor talks to a manager somewhere else, it is relayed back, it’s super slow,” says Chester. “Therefore we enable staff to handle things directly. Eliminating managerial sign-off for each action is much smoother and quicker.”

Upcoming Challenges

The success of this nimble strategy will be proven in the pressure of racing next season and there is a considerable amount at stake for the sport, too. The Cadillac team have signed as their development driver the young Californian Colton Herta

Ann Walsh
Ann Walsh

A seasoned luxury lifestyle consultant with over a decade of experience in VIP event planning and exclusive travel.